320 How to Get Media Interest in Your Fitness Success Stories

Thursday, March 19, 2015: 1:30 PM-3:30 PM
Convention Center: 608
Physical Education: Curriculum & Administration
Intended Audience: K-12
Speaker: German Martinez, New York Road Runners, New York, NY
Panelists: Jennifer Slomack, New York Road Runners, New York, NY; and Laura Paulus, New York Road Runners, New York, NY
In this panel discussion and workshop, seasoned educators and publicists will discuss how PR can help support your wellness initiatives. Topics include recognizing benefits and mitigating risk to working with your school district and strategies for success. In the workshop, we’ll go over the key steps to getting covered writing pitches and announcements, developing contacts and telling your story. Finally, we’ll help you draft your first pitch, so you’ll have something to use right away.
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