Background/Purpose: The U.S. National Physical Activity Plan is a broad and comprehensive effort to increase physical activity through policy development and environmental change. The National Plan provides a guide for the development of state-level plans appropriate to the unique cultural and contextual variables within each state. The purpose of this study was to determine the conceptual framework for a state-wide physical activity plan.
Method: Researchers employed an integrated approach to concept mapping that involved brainstorming, statement analysis and synthesis, sorting and rating of ideas, multidimensional scaling and cluster analysis, and the development and interpretation of multiple maps. These steps were delivered in three phases using a web-based platform: anonymous brainstorming (n=154), structuring of ideas by key stakeholders (n=38), and interpretation of results through participatory decision-making (n=72). The participants across phases represented all geographic regions and societal sectors including business/industry, education, health care, mass media, non-profit/volunteer, parks/recreation/fitness/sports, public health, and transportation/land use/community design.
Analysis/Results: Data aggregation and analysis were completed using multi-dimensional scaling and cluster analysis to determine relationships among ideas. A variety of maps were developed to graphically display these relationships. Five priority areas were identified: (1) School-based Programs and Initiatives, (2) Public Awareness and Social Marketing, (3) Community Engagement and Environment, (4) Institutional and Organizational Support, and (5) Policy.
Conclusions: The priority areas provided a conceptual framework for plan development and resulted in the generation of sector-specific calls to action, strategies, and tactics that can be used to promote physical activity across the state.
See more of: Research Consortium