678Friday, April 2, 2004
2:30 PM-3:45 PMConvention Center:R02
NASPE/Sport Management Council
Marketing Strategies for Sport Organizations and Individuals
This program is a combination of two programs: "Patron Retention Strategies for Sport Organizations" focused on factors affecting customer retention at minor league sporting events; and "Marketing Plans Work for People Too" focused on information to assist in the development of a personalized success plan.
Keyword(s): administration/mgmt, professional development, sport management
Speakers:
Marketing Plans Work for People Too!
Hal J. Walker, Elon University, Elon, NC and Neill Miller, Barry University, Miami Shores, FL
Patron Retention Strategies for Sport Organizations
Kimberly S. Miloch, Northern Illinois University, Elburn, IL and Kimberly L. Bogle, Springfield College, Springfield, MA

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