179 Community Health Promotion Strategies: Building Support for Local Programs

Wednesday, March 14, 2012: 10:30 AM-11:45 AM
Convention Center: Room 203
AAHE/Communicate and Advocate
Presider: Maria Alexandrova, Southern Illinois University, Carbondale, Carbondale, IL
Marketing community health initiatives is an important mechanism for gaining support for your programs. Segment #1 presents consumer orientation research used to develop health promotion materials for youth baseball organizations, and discusses how the information was used to produce materials targeted to stakeholders. Segment #2 focuses on gaining support for community walking trails. Attendees will learn specific strategies and techniques regarding selling and persuading their audience of their essential health, physical activity and wellness projects.
Building Health Promotion Materials for Youth Baseball
Bonni C. Hodges and Anthony Coromato, State University of New York College at Cortland, Cortland, NY
Gaining Community Approval Towards Any Physical Activity Environmental Change
Maria Felicia Cavallini, Limestone College, Gaffney, SC