Intercollegiate Student-Athletes’ Motivations and Preferences of Sports Program Viewership

Friday, March 16, 2012
Poster Area 1 (Foyer Outside Exhibit Hall C) (Convention Center)
SoonHwan Lee1, Seungbum Lee2, Sungwon Bae3 and Andrea Eagleman1, (1)Indiana UniversityPurdue University Indianapolis, Indianapolis, IN, (2)University of Akron, Akron, OH, (3)Williams Paterson University, Wayne, NJ