The determination of an appropriate sport management curriculum for undergraduate programs has continued to be an area of debate among educators in this discipline. However, this issue also impacts the professional sport organizations as program graduates gain employment within them. This study was developed to gather input from human resource professionals within the National Football League (NFL), Major League Baseball (MLB), and the National Basketball Association (NBA) regarding the perceived importance of various curricular topics. A modified version of the Identification of Minimum Core Content for Bachelor's and Master's Sport Management Programs Questionnaire (Lizandra, 1993) was utilized to collect the data. This instrument was modified to include only items related to the undergraduate programs, and was formatted so that all curricular topics were categorized into the 10 curricular standards of the National Association for Sport and Physical Education (NASPE) and the North American Society of Sport Management (NASSM) published in 2000. The questionnaire included 62 items primarily utilizing a five point Likert scale for numerous curricular topics. A total of 32 respondents (34.8%) with a fairly even distribution between the three leagues (NFL 37.4%, MLB 31.3%, NBA 31.3%) were obtained. The mean scores for the 10 NASPE/NASSM curricular standard areas were determined and ranked as follows: Field Experience 4.38 (+/- 0.61), Communication 4.23 (+/- 0.29), Legal Aspects 4.71 (+/- 0.59), Ethics in Sport Management 3.98 (+/-0.70), Management and Leadership 3.97 (+/-0.34), Marketing 3.96 (+/- 0.59), Economics 3.68 (+/- 1.08), Budget and Finance 3.59 (+/- 0.61), Governance 3.25 (+/- 0.72), and Socio-Cultural Aspects 3.25 (+/- 0.74). A one-way ANOVA revealed significant differences (F=20.455, p<.001) within these mean scores, and pairwise comparisons revealed the location of these differences. Additionally, an item analysis ANOVA with a Tukey HSD post hoc test revealed seven areas of significant differences within the three professional leagues for course topic importance including: Sociology of Sport (F=8.96, p=.001) NFL > MLB and NBA, Professional Ethics (F=4.83, p=.015) NFL > NBA, Marketing Shares and Ratings (F=3.25 p=.050) NBA > MLB, Business Writing (F=4.41, p=.021) NFL > NBA , Labor Relations (F=4.44, p=.021) NFL > NBA, Stadium/Arena Economics (F=4.45 p=.021) NFL > NBA, and Risk Management and Liability (F=4.23 p=.024) MLB > NBA. The results of this study can be used to develop or modify curricula for undergraduate sport management programs in order to better prepare students to the specific needs of these professional sport leagues.Keyword(s): curriculum, sport management