Despite the highest ever participation in sports by women in intercollegiate athletics programs, there has been a continuing decline in the percentage of women head coaches at the intercollegiate level since the passage of Title IX (Acosta & Carpenter, 2006). Acosta and Carpenter's longitudinal, national study also shows the lowest ever representation of women as head coaches of women's teams in history; in 2006, only 42.4% of women's teams were coached by women, whereas when Title IX was enacted in 1972 more than 90% of women's teams were coached by women. Although a significant amount of research has been devoted to understanding the potential sources of this decline, the majority of the studies were done at an NCAA Division I setting. Therefore, the purpose of this current study was to investigate the perceived gender differences in head coaches by male and female student-athletes at a NCAA Division II university. Participants for this study were composed of 62 female and 42 male student-athletes from a midsize Midwestern University. They were from men's and women's basketball (n=29), men's and women's track and field (n=42), women's volleyball (n=15), and men's wrestling (n=18). The Attitudinal Questionnaire (Weinberg, Reveles & Jackson, 1984) was used to determine their attitudes and feelings about a hypothetical coach. Multivariate analysis of variance (MANOVA) and one-way ANOVAs were conducted to determine gender differences in perceptions of male and female head coaches. MANOVA results showed that there were significant differences in student-athletes' attitude towards having a male versus female collegiate head coach (Wilks' Lambda= .771, F(11,77)= 2.08, p < .05) and in student-athletes' perception of a male versus female head coach based on their own gender, (Wilks' Lambda = .632, F(11,77)= 4.07, p < .05), according to the standard of Wilks' Lambda. A significant interaction was found between gender of head coach and gender of student-athlete (Wilks' Lambda = .708, F(11,77)= 2.89, p < .05). The attitudes of student-athletes towards a head coach appear to be influenced by their own gender and the gender of the head coach. This shows a need for a conscientious effort by the NCAA and athletic administrators to take action and implement policies that are geared towards combating and understanding these gender perception differences. The findings also revealed women's sports appear to be experiencing a trend of change and acceptance by male student-athletes when compared to the results from Weinberg et al. study (1984). Keyword(s): coaching, college level issues, sport management