Poster Session: Sport Marketing and Management

365

Thursday, March 18, 2010

10:15 AM-11:45 AM

Convention Center:Exhibit Hall RC Poster Area

Poster Session: Sport Marketing and Management

This poster presentation session brings together researchers presenting diverse issues within sport marketing and management. Information is disseminated via displays that incorporate written text, charts, photos, and diagrams in a setting that permits dialogue and informal meetings between author(s) and conference attendees.

Keyword(s): research, sport management

Presider: John Miller, Texas Tech University, Lubbock, TX

Speakers:

		Colts Fans: To Spend or Not to Spend? Carina King, Jinmoo Heo, Bethany Hensley, Amanda Morris, Chen Ni and Jasmine Park, Indiana University–Indianapolis, Indianapolis, IN
		Athletics Success as a Mediator of Organizational Identity, Perceived Prestige Timothy D. Ryan, University of Memphis, Memphis, TN, Aaron W. Clopton, Louisiana State University, Baton Rouge, LA and Bryan L. Finch, Oklahoma State University, Stillwater, OK
		Investigating the Mediating Relationship Between Athletics and Social Capital Jasmine M. Hamilton and Aaron W. Clopton, Louisiana State University, Baton Rouge, LA
		The Influence of Fitness Club Culture on Attitudes Toward Joining Jennifer Woods¹, George B. Cunningham¹ and Christy Greenleaf², (1)Texas A&M University, College Station, TX, (2)University of North Texas, Denton, TX
		Corporate Sponsorship Activation Analysis in Interscholastic Athletics David A. Pierce, Ball State University, Muncie, IN and Jeffrey Petersen, Baylor University, Waco, TX
		National Survey of Corporate Sponsorship in Interscholastic Athletics David A. Pierce and Leigh Ann Bussell, Ball State University, Muncie, IN
		Assessing the Economic Impact of a Nonprofit State Sports Festival Khalid Ballouli, Michael Hutchinson and Gregg Bennett, Texas A&M University, College Station, TX
		A Content Analysis of the International Journal of Sport Management Jerome Quarterman, Howard University, Washington, DC, Jae Yeon Hwang, Florida State University, Tallahassee, FL, Keunsu Han, Towson University, Towson, MD, Brenda G. Pitts, Georgia State University, Tucker, GA, E. Newton Jackson, University of North Florida, Jacksonville, FL and Taesoo Ahn, Mount Ida College, Newton, MA
		Factors Influencing Collegiate Women's Basketball Ticket Consumption Jennifer Yuen-ming Mak, Marshall University, Huntington, WV and Siu Yin Cheung, Hong Kong Baptist University, Kowloon, Hong Kong
		Mediating Effect Between Customer Satisfaction and Service Quality Sungwon Bae, Texas Tech University, Lubbock, TX and Kyoungtae Kim, Indiana University, Bloomington, IN
		Preference of Promotional Strategies and Their Relationship to Game Attendance Eddie T. C. Lam, Cleveland State University, Cleveland, OH and Demetrius W. Pearson, University of Houston, Houston, TX
		Bicycle Motocross: Transformation From Niche to Mainstream Lindsay Pursglove and Daniel Rosenberg, Barry University, Miami Shores, FL
		Early Career Development in the Sport Industry: Factors Affecting Employment Michael Hutchinson, Texas A&M University, College Station, TX
		Promotional Strategies Targeting Core Values Via Faith-Based Activations: A Decision-Making Model Michael Hutchinson, Texas A&M University, College Station, TX
		Evaluating the Effectiveness of OSU's National Youth Sport Program Dawn Anderson-Butcher¹, Aidyn Iachini¹, Allie Boester¹, Rebecca Wade-Mdivanian¹, Jerry Davis¹ and Anthony J. Amorose², (1)The Ohio State University, Columbus, OH, (2)Illinois State University, Normal, IL
		A Case Study of Service Quality Assessment Selection and Adoption Hyun-Duck Kim, Barry University, Miami Schores, FL, SoonHwan Lee, Indiana University-Purdue University Indianapolis, Indianapolis, IN, Hongbum Shin, DeSales University, Center Valley, PA and Seok-Ho Song, St. Thomas University, Miami Gardens, FL
		Factors Influencing Men's Basketball Season Ticket Consumption Jennifer Yuen-ming Mak¹, Jarrod Schenewark¹ and Steve Chen², (1)Marshall University, Huntington, WV, (2)Morehead State University, Morehead, KY
		Sport Spectators' Satisfaction, Identification, and Involvement in Women's Professional Sports Yun Seok Choi¹, Taeho Yoh² and Bo Shen¹, (1)Wayne State University, Detroit, MI, (2)Southern Illinois University, Carbondale, IL
		Game Attendees' Intent to Purchase NBA Sponsors' Products Jennifer L. VanSickle, Jessica Threats and Cassandra Zeider, University of Indianapolis, Indianapolis, IN
		Bowling and the Rebuilding of American Communities Daniel Rosenberg, Barry University, Miami Schores, FL

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