| 456 | Thursday, March 18, 2010 |
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| 4:30 PM-5:30 PM | Convention Center:Wabash BR 1 |
| NAGWS/(also known as GWS) National Association for Girls and Women in Sport |
| Fundraising for Sports in a Tight Economy |
| This session will provide ideas for income generation in tough economic times. Understanding corporate sponsorship objectives will enable event marketers and managers to create enticing sponsorship packages and event promotions. Ideas for Girls and Women’s sports will be discussed. Additionally, the establishment of individual donor/patron programs will be examined. |
Keyword(s): marketing/public relations, sport management
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| Speaker: Joy Richman, American Intercontinental University-Dunwoody, Atlanta, GA |