| 197 | Wednesday, March 14, 2007 |
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| 10:30 AM-11:45 AM | Convention Center:317 |
| AAHE/Community |
| Finding NEMO in Cortland County: Nutrition Environment and Menu Optimization |
| This session will describe one piece of a community-university collaboration to address obesity and cardiovascular disease in a rural county of upstate New York. Working from a community organization framework, and employing social marketing principles, the collaborators sought to identify valuable, viable, and visible environmental changes to support its 5-A-Day and Low Fat Dairy recommendations. The presentation will describe needs assessment procedures and results; how they were used in issue selection; and describe the resulting intervention initiatives. Challenges and successes related to building social capital with restaurant owners and managers will be discussed. |
Keyword(s): community-based programs, nutrition, obesity issues
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| Presider: Deitra E. Wengert, Towson University, Glen Burnie, MD |
| Speakers: Joseph Governali, Suny College Of Cortland, Cortland, NY; Suzanne Parson, Cortland County Health Department, Cortland, NY; and Bonni C. Hodges, State University College-Cortl, Cortland, NY |