Scheduled for Research Consortium Free Communication: Higher Education Issues in Sports Administration and Management, Friday, March 16, 2007, 4:00 PM - 5:15 PM, Convention Center: 328


Assessing Student Preconceptions of Latinos and Women as Sport Management Faculty

Jason P. Sosa and Michael Sagas, Texas A&M University, College Station, TX

Latinos and Women have been able to increase their probabilities in achieving professional positions within various organizations. One profession in which Latinos and Women have traditionally found difficult to establish themselves is the professorate (Anderson & Smith, 2005). Literature suggests that Latinos and Women are underrepresented at the tenure track level of the professorate as they occupy adjunct or untenured positions (Benjamin, 1999). Undoubtedly, these findings are pertinent to all disciplines within academia. However, to a further extent, they may affect the sport management discipline. Furthermore, no literature has been dedicated to identifying student preconceptions of Women and Latinos within the sport academy. As such, two separate studies were conducted assessing student preconceptions and potential biases among professors utilizing self-categorization theory. Study one anticipated potential race discrimination towards Latino professors, while study two projected potential gender discrimination towards female professors. An undergraduate introductory sport management class at a public university was sampled (N= 102). Ethnicities of the potential Assistant Professor candidates were implied by the professor's name on the vita, photo, and student ratings. To assess capability, student respondents were asked to rank their agreement on the professor's capabilities. A two way repeated measures multivariate analysis (MANOVA) was conducted with qualifications of professor and race of professor as the independent variables and capability as the dependent variable. Study one specified a model to include only direct effects of each independent variable, as well as the interactive effects of qualifications of professor x race of professor. The MANOVA indicated a significant multivariate effect for race of professor Wilk's λ= .96, F (1, 93) = 3.982, p < .05, while no significance was found for the interaction effect of qualifications of professor x race of professor Wilk's λ = .98, F (1, 93) = 2.03, p > .05. Study two indicated a significant multivariate effect for gender of professor Wilk's λ = .942, F (1, 75) = 4.60, p < .05, while no significance was found for the interaction effect of qualifications x gender Wilk's λ = 1.00, F (1, 75) = .013, p > .05. This study provides an initial assessment of potential biases that may exist in the Sport Management academy. These potential biases becoming extensive may lead to self-limiting behavior among Women and Latinos, which may further lead to continued underrepresentation within the professorate. Ultimately, this may pose a problem to the growth of the sport management discipline.
Keyword(s): gender issues, multiculturalism/cultural diversity, sport management

Back to the 2007 AAHPERD National Convention and Exposition (March 13 -- 17, 2007)