| 412 | Thursday, April 14, 2005 |
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| 12:30 PM-1:30 PM | Convention Center:E353a |
| AAHE/Worksite Health |
| Who's the Boss? How to Convince a CEO of any Company They Need Worksite Health Promotion |
| Understanding that a CEO of any company lives by the motto “the business of business is business”, making the case for health promotion at the worksite can be very daunting for those new to the field. “How can I fire all my smokers” to “Can I test for Cirrhosis of the liver during the healthfair” are two actual statements heard by the presenters over their combined 35 years of experience. This session will concentrate on the facts about worksite health promotion that CEO’s need to hear during the initial proposal and how to anticipate questions that CEO’s will almost undoubtedly ask. |
Keyword(s): health promotion, worksite
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| Presider: Amy E. Pawlak, AAHE Board of Directors, Mason, OH |
| Speaker: Mike Perko, Associate Professor and Chair, University of Alabama, Tuscaloosa, AL |