| 236 | Wednesday, April 13, 2005 |
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| 12:15 PM-1:30 PM | Convention Center:N228 |
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| Interscholastic Sport Sponsorships: Developing, Implementing, and Sustaining Business Partnerships |
| With increasing public outcry of the expenditures on public education, the interscholastic athletic budget is usually near the top of the endangered list. Consequently, athletic administrators and coaches are compelled to seek alternative funding sources. This presentation will address the who, why, what and how in developing, implementing and sustaining business partnerships in support of interscholastic sport programs. This will be accomplished by focusing on specific research and readings that provides a distinct framework athletic administrators and coaches can use when pursuing sponsorships. In other words, a practical approach to the overall process of developing, implementing and sustaining business partnerships. |
Keyword(s): athletics/sports, high school issues, sport management
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| Speaker: Eric W. Forsyth, Bemidji State University, Bemidji, MN |