This study assessed the effectiveness of the “What’s Holding You Back” and “You Drink & Drive, You Lose” media campaigns. The campaigns had two major objectives: 1) to increase drivers’ awareness of the importance of safe driving behaviors, and 2) to increase drivers’ adoption of safe driving behaviors. The campaigns were delivered via a series of advertisements placed on television, radio, bumper stickers, billboards, banners, yard signs, pamphlets, and brochures. A four-page, 52 item telephone survey assessed individuals’ attitudes and behaviors concerning safe driving behaviors and overall perceptions regarding the two media campaigns. The survey was tested for face/content validity and stability reliability. High internal consistency reliability of the survey was established. A random sample of telephone numbers of individuals living in Hamilton County was obtained via the Greater Cincinnati telephone directory. Of this random sample, a total of 403 adult drivers were surveyed. Results indicated that most adults reported always or almost always wearing their seatbelt when driving or riding in a vehicle. Most made sure their passengers wore their seatbelts. More than 80% intended to always wear their seatbelt when driving or riding in the future. The top reason listed for wearing seatbelts was safety. Nearly half were aware of the “What’s Holding You Back” campaign. Those most likely to be aware were those who had a college degree, were White, lived in a suburban/rural area, and had an annual household income of $50,000 or more. Billboards, TV, and radio were the most effective media in promoting awareness. Of those aware of the campaign, most felt it was somewhat to extremely effective in increasing seatbelt use. Those aware were significantly more likely than those unaware to report wearing their seatbelt when driving and to intend to always wear their seatbelt when driving in the future (p < .05). Regarding the “You Drink & Drive, You Lose” campaign, nearly half were aware of the campaign. Those most likely to be aware were female, older in age, not married, White, and had a household income less than $50,000 per year. Television, radio, and billboards were the most effective media to increase awareness. Most felt the campaign was somewhat to extremely effective in increasing awareness about impaired driving and increasing awareness about the dangers associated with drinking and driving. Nearly 3/4 stated they intended to refrain from driving after drinking alcohol. Handouts and recommendations will be provided at the presentation.