This study assess the effectiveness of a "Sex Can Wait" Sexual Abstinence media campaign. The purposes of thes campaign were largely twofold: 1) to increase adolescent awareness of sexual abstinence until marriage and 2) to develop more favorable attitudes toward sexual abstinence until marriage. The campaign was delivered via a series of advertisements placed on television, radio, busses, bus shelters, pamphlets, and brochures. A four-page, 39-item survey assessed adolescents’ attitudes toward sexual abstinence and overall perceptions regarding the media campaign. A mall-intercept research design was utilized to survey adolescents. A total of 150 adolescents were surveyed. Results indicated that nearly three-fourths of adolescents (72%) were aware of the sexual abstinence media campaign. Most felt neutral towards whether the advertisements made them more aware of reasons to remain sexually abstinent until marriage. The overwhelming majority of adolescents preferred advertisements placed on television as opposed to those on radio, billboards, busses, or in print. The advertisements depicting a girl talking about sexual abstinence and a group of adolescents discussing reasons to remain sexually abstinent until marriage were the advertisements liked best. Attitudes toward remaining sexually abstinent until marriage did not differ significantly based on whether or not adolescents saw/heard the advertisements. Results also indicated that 39% felt it is important to remain sexually abstinent until marriage and 29% planned to remain sexually abstinent until marriage. Approximately 30% felt it is important to hang around friends who shared their sexual beliefs and 25% felt it is important to hang around friends who believed in remaining sexually abstinent until marriage. Most adolescents felt it is important to consider the consequences and to talk to an adult about STDs before having sexual intercourse. Attitudes toward sexual abstinence differed based on certain demographic variables. Adolescents most likely to feel that it is important to remain sexually abstinent until marriage and most likely to plan to remain sexually abstinent until marriage were those 12 to 14 years of age and those following an organized religion. Based on the findings of this report, the following recommendations are offered: 1) Provide future sexually abstinent media campaigns in conjunction with educational programs; 2) Use television as the main media source in future media campaigns; 3) Continue emphasizing the importance of remaining sexually abstinent until marriage. Handouts and additional recommendations will be provided.