| This two part session examines 1) a Youth Tobacco Leadership Institute as a method to effectively involve youth in tobacco control efforts and 2) a social-norms marketing program, the Anti-Tobacco Media Blitz (ATMB), that was utilized for tobacco prevention for middle and high school students. The Youth Tobacco Leadership Institute provides students the skills and strategies to counter manipulative efforts to get them to smoke. A tobacco control youth project manual will be reviewed.
The Anti-Tobacco Media Blitz (ATMB) presentation identifies the procedures of this project, the 5-step social norms marketing model, with emphasis on the student-centered evaluation, results and lessons learned. |
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Engaging Youth in Tobacco Control
Samuel Monismith, DEd, Pennsylvania State University Harrisburg, PA, Diana Fox, American Cancer Society,PA Division, Hershey, PA and Susan Roberts, American Cancer Society, PA Division, Hershey, PA |
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Social Norms Marketing for Tobacco Prevention with Middle, High and University Students-Use of Tobacco Settlement Funds
Maria Wessel and Jeanne Martino-McAllister, James Madison University, Harrisonburg, VA |
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