| 541 | Friday, April 2, 2004 |
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| 7:30 AM-8:30 AM | Convention Center:R04 |
| AAALF/International Relations Council |
| Cultural Impact on Brand Extension of Professional Sport Organizations |
| The purpose of this session is to identify and explore the role and impact culture has on the brand extension of various professional sport organizations. The NFL-Europe, NBA-Europe, MLB-International will be examined. |
Keyword(s): international issues, multiculturalism/cultural diversity, sport management
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| Presider: Reginald Overton, , Petersburg, VA |
| Speakers: Fritz G. Polite, University of Central Florida, Orlando, FL; Ammon-Shawn McWashington and Reginald D. Adams, Florida State University, Tallahassee, FL; and E. Newton Jackson, Florida A&M University, Tallahassee, FL |