| 588 | Friday, April 4, 2003 |
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| 8:45 AM-10:00 AM | Convention Center:111AB |
| NASPE/Sport Management Council |
| Technology Tools for Sport Business and Marketing |
| Two part presentation - Starting an eSport Business: Information provided on how to start an online sport business illustrating the basic steps from the original idea through the planning stages to the early experiences of the young business with examples from existing businesses. Interactive Sport Marketing Game: promotion game will divide the sports administration students into groups; groups will represent fictitious corporations that will promote an idea to a fictitious professional sports team corporate board. Students will form an organizational structure during the group session and develop their plan. Components such as product, price, place, promotion and positioning will be addressed. |
Keyword(s): athletics/sports, sport management, technology
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| Speakers: William H. Freeman, Campbell University, Buies Creek, NC; and Reginald Overton, , Petersburg, VA |
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Speakers: |
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How to Start an eSport Business
William H. Freeman, Campbell University, Buies Creek, NC |
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Interactive Sports Marketing Game
Reginald Overton, Petersburg, VA |
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