| 583 | Friday, April 12, 2002 |
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| 8:45 AM-10:00 AM | San Diego Convention Center:Room 14A |
| AAHE/Worksite Health |
| Overselling the Health Care Cost Containment Argument in Worksite Health Promotion |
| For years, providers of worksite health promotion programs have based the worth of health promotion on health care cost containment (HCCC) projections. All too often, other accepted methods of assessing the effectiveness and worth of programs receive limited attention. This presentation will highlight the limitations of a singular focus on HCCC when evaluating worksite programs. Panel members will draw on their experience to discuss alternative, effective quantitative and qualitative approaches to program evaluation and support their thoughts with case study examples. Program participants will be provided ample opportunity to submit questions from the floor. |
Keyword(s): health promotion, measurement/evaluation, worksite
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| Presider: Elbert D. Glover, West Virginia University School of Medicine, Morgantown, WV |
| Moderator: James Eddy, The University of Alabama, Tuscaloosa, AL |
| Panelists: Roberta Donahue, The University of Alabama, Tuscaloosa, AL; Mike Perko, University of Alabama, Tuscaloosa, AL; and Eugene Fitzhugh, Knox County Health Department, Knoxville, TN |