| 305 | Wednesday, April 10, 2002 |
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| 3:00 PM-5:00 PM | San Diego Convention Center:Room 8 |
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| Marketing and Fund-Raising Strategies for Girls' and Women's Sports Programs |
| Individuals working with sports programs designed primarily for women will benefit from this session on fund-raising. Presenters will tell you how they achieved success in accessing revenue to fund high school, college, professional, and community-based sports programs. Strategies to acquire sponsors and retain them, relationship marketing and creative fund-raising will be presented. All presenters have had extensive experience working with building a revenue base to fund womens athletic and sports programs. Some strategies will be theory-based, and others will be experiential, but they all will be grounded in models for success created over time by these innovative professionals. |
Keyword(s): athletics/sports, multiculturalism/cultural diversity, sport management
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| Presider: Sarah Jameela Martin, Pittsburgh Public Schools, Pittsburgh, PA |
| Speakers: Dennis Floyd Jones, West Virginia University, Morgantown, WV; Phyllis A. Jones, George Westinghouse High School, Pittsburgh, PA; Robertha Abney, Slippery Rock University, Slippery Rock, PA; Terese M. Stratta, University of Tennessee, Knoxville, TN; and Danielle A. Mincey, George Mason University, Lorton, VA |