| 772 | Saturday, April 13, 2002 |
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| 8:45 AM-10:00 AM | San Diego Convention Center:Room 16B |
| NASPE/Sport Management Council |
| Education and Private Industry: A Potential Shift in Balance of Sponsorship Power? |
| This session will investigate the growing influence of sponsors in educational sport. The past, present, and future actions of sponsors such as Coca-Cola, Pepsi, Nike, and Adidas will be discussed with an emphasis on the detrimental effects sponsors may have on the future operations of educational institutions. |
Keyword(s): athletics/sports, sport management, youth sports
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| Speaker: Mark S Nagel, San Jose State University, San Ramon, CA |