A child’s attraction to physical activity may be one key determinant of promoting physical activity behavior, although few studies have investigated potential evaluations of this hypothesis. The purpose of this study was to evaluate the impact of increasing classroom-based physical activity in children in grades 2 through 5 by implementation of the TAKE 10!™ program, and determination longitudinal change in the children’s attraction to physical activity. Methods: Classes of children in grades 2 through 5 were administered a pre-test CAPA (Children’s Attraction to Physical Activity) questionnaire at baseline. Using a standardized protocol, the classes then participated in a 10-week intervention with TAKE 10!™, an innovative classroom tool designed to promote multiple short periods of physical activity that are integrated with academic curriculum objectives. Following the 10-weeks, a follow-up evaluation using CAPA was administered to all participants in order to evaluate any changes that occurred. Results: Using paired t-test, data were matched for grade and gender. Overall attraction scores ranges from 15 (lowest) to 60 (highest). A significant (p=0.01) increase in attraction to physical activity was observed between the pre-test and post-test evaluations. Pre-test mean CAPA score for these children was 46.7 (sd) 7.1 and the corresponding mean post-test score was 49.1 (sd) 6.9. Conclusions: These data suggest that participation in the TAKE 10!™ program may improve attraction to physical activity among children in grades 2-5 and may thus contribute to an overall increase in physical activity.Supported by a grant from the ILSI Center for Health Promotion.Keyword(s): elementary education, health promotion, physical activity