365 Poster Session: Sport Marketing and Management

Thursday, March 18, 2010: 10:15 AM-11:45 AM
Convention Center: Exhibit Hall RC Poster Area
Presider: John Miller, Texas Tech University, Lubbock, TX
This poster presentation session brings together researchers presenting diverse issues within sport marketing and management. Information is disseminated via displays that incorporate written text, charts, photos, and diagrams in a setting that permits dialogue and informal meetings between author(s) and conference attendees.
RC1
Colts Fans: To Spend or Not to Spend?
Carina King, Jinmoo Heo, Bethany Hensley, Amanda Morris, Chen Ni and Jasmine Park, Indiana UniversityIndianapolis, Indianapolis, IN
RC2
Athletics Success as a Mediator of Organizational Identity, Perceived Prestige
Timothy D. Ryan, University of Memphis, Memphis, TN, Aaron W. Clopton, Louisiana State University, Baton Rouge, LA and Bryan L. Finch, Oklahoma State University, Stillwater, OK
RC3
Investigating the Mediating Relationship Between Athletics and Social Capital
Jasmine M. Hamilton and Aaron W. Clopton, Louisiana State University, Baton Rouge, LA
RC4
The Influence of Fitness Club Culture on Attitudes Toward Joining
Jennifer Woods1, George B. Cunningham1 and Christy Greenleaf2, (1)Texas A&M University, College Station, TX, (2)University of North Texas, Denton, TX
RC5
Corporate Sponsorship Activation Analysis in Interscholastic Athletics
David A. Pierce, Ball State University, Muncie, IN and Jeffrey Petersen, Baylor University, Waco, TX
RC6
National Survey of Corporate Sponsorship in Interscholastic Athletics
David A. Pierce and Leigh Ann Bussell, Ball State University, Muncie, IN
RC7
Assessing the Economic Impact of a Nonprofit State Sports Festival
Khalid Ballouli, Michael Hutchinson and Gregg Bennett, Texas A&M University, College Station, TX
RC8
A Content Analysis of the International Journal of Sport Management
Jerome Quarterman, Howard University, Washington, DC, Jae Yeon Hwang, Florida State University, Tallahassee, FL, Keunsu Han, Towson University, Towson, MD, Brenda G. Pitts, Georgia State University, Tucker, GA, E. Newton Jackson, University of North Florida, Jacksonville, FL and Taesoo Ahn, Mount Ida College, Newton, MA
RC9
Factors Influencing Collegiate Women's Basketball Ticket Consumption
Jennifer Yuen-ming Mak, Marshall University, Huntington, WV and Siu Yin Cheung, Hong Kong Baptist University, Kowloon, Hong Kong
RC10
Mediating Effect Between Customer Satisfaction and Service Quality
Sungwon Bae, Texas Tech University, Lubbock, TX and Kyoungtae Kim, Indiana University, Bloomington, IN
RC11
Preference of Promotional Strategies and Their Relationship to Game Attendance
Eddie T. C. Lam, Cleveland State University, Cleveland, OH and Demetrius W. Pearson, University of Houston, Houston, TX
RC12
Bicycle Motocross: Transformation From Niche to Mainstream
Lindsay Pursglove and Daniel Rosenberg, Barry University, Miami Shores, FL
RC15
Evaluating the Effectiveness of OSU's National Youth Sport Program
Dawn Anderson-Butcher1, Aidyn Iachini1, Allie Boester1, Rebecca Wade-Mdivanian1, Jerry Davis1 and Anthony J. Amorose2, (1)The Ohio State University, Columbus, OH, (2)Illinois State University, Normal, IL
RC16
A Case Study of Service Quality Assessment Selection and Adoption
Hyun-Duck Kim, Barry University, Miami Schores, FL, SoonHwan Lee, Indiana University-Purdue University Indianapolis, Indianapolis, IN, Hongbum Shin, KeiMyung University, Deagu, South Korea and Seok-Ho Song, St. Thomas University, Miami Gardens, FL
RC17
Factors Influencing Men's Basketball Season Ticket Consumption
Jennifer Yuen-ming Mak1, Jarrod Schenewark1 and Steve Chen2, (1)Marshall University, Huntington, WV, (2)Morehead State University, Morehead, KY
RC18
Sport Spectators' Satisfaction, Identification, and Involvement in Women's Professional Sports
Yun Seok Choi1, Taeho Yoh2 and Bo Shen1, (1)Wayne State University, Detroit, MI, (2)Southern Illinois University, Carbondale, IL
RC19
Game Attendees' Intent to Purchase NBA Sponsors' Products
Jennifer L. VanSickle, Jessica Threats and Cassandra Zeider, University of Indianapolis, Indianapolis, IN
RC20
See more of: Research Consortium