340 Blue Ocean Community Strategy: Preventing Overweight /Obesity Part II

Thursday, March 18, 2010: 10:15 AM-11:30 AM
Convention Center: 203-204
AAHE/Conduct Evaluation/Research
Presider: Michele L. Pettit, University of Wisconsin La Crosse, La Crosse, WI
Speakers: Glenn E. Richardson, University of Utah, Salt Lake City, UT; and Julia Franklin Summerhays, The University of Utah, Salt Lake City, UT
At the 2009 AAHPERD conference, the presenting team presented a conceptual community approach to prevent overweight and obesity by incorporating a positive and integrative Blue Ocean Strategy (Part I). This session (Part II) will report the results of that intervention after one year including unique planning strategies, non-traditional funding, multi-targeted empowerment programming, creation of common causes across groups, descriptions and updates of the multi-strata interventions that emerged from the positive health focus groups.