| 340 | Thursday, March 18, 2010 |
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| 10:15 AM-11:30 AM | Convention Center:203-204 |
| AAHE/Conduct Evaluation/Research |
| Blue Ocean Community Strategy: Preventing Overweight /Obesity Part II |
| At the 2009 AAHPERD conference, the presenting team presented a conceptual community approach to prevent overweight and obesity by incorporating a positive and integrative Blue Ocean Strategy (Part I). This session (Part II) will report the results of that intervention after one year including unique planning strategies, non-traditional funding, multi-targeted empowerment programming, creation of common causes across groups, descriptions and updates of the multi-strata interventions that emerged from the positive health focus groups.
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Keyword(s): community-based programs, health promotion, obesity issues
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| Presider: Michele L. Pettit, University of Wisconsin La Crosse, La Crosse, WI |
| Speakers: Glenn E. Richardson, University of Utah, Salt Lake City, UT; and Julia Franklin Summerhays, The University of Utah, Salt Lake City, UT |