160 2009 R. Tait McKenzie Memorial Lecture: Community-based Prevention Marketing—Teaching Communities to Use Marketing Techniques to Solve Public Health Problems

Community-Based Prevention Marketing is a community directed social change process that applies marketing theories and techniques to the design, implementation, and evaluation of public health interventions. Community-Based Prevention Marketing blends community organization, prevention research, and marketing principles and practices into a social change framework. In her talk, Dr. Carol Bryant, Co-Director of the Florida Prevention Research Center, uses a case study from the Center’s Sarasota County Youth Fitness Project – VERB Summer Scorecard – to illustrate the role a community coalition plays in the Community-Based Prevention Marketing approach. Dr. Bryant will also discuss the advantages and challenges of teaching a community coalition how to use marketing principles to design a public health intervention.