369 The Lesbian Consumer Revolution in Sport: A Discussion

Thursday, April 2, 2009: 10:15 AM-11:30 AM
Tampa Convention Center: 18
Speakers: Brenda G. Pitts, Georgia State University, Tucker, GA; and Maureen M. Smith, California State Univ Sacramento, Sacramento, CA
The purpose of this roundtable discussion is to present current research on the lesbian consumer in the sport industry. Issues to be discussed: market size and scope, the myth of homogeneity within the market segment, the myth of gay affluence, and the extent to which lesbian consumers are of interest to the sport marketer.