| 738 | Saturday, April 4, 2009 |
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| 10:15 AM-11:30 AM | Tampa Convention Center:15-16 |
| AAHE/Serve As a Resource Person |
| Kidz Bite Back on Big Fat Industries, Couch Potato Companies |
| Big Fat Industries -- fast food, soft drink, junk food industries -- target children with billions in advertising and free toys to promote excessive consumption.
Couch Potato Companies -- TV networks, video game companies -- promote sedentary lifestyles among kids.
Kidz Bite Back is a school-based grassroots campaign that empowers 4th and 5th graders to spread the word about these companies.
Attendees learn how these campaigns change opinions, attitudes and behavior regarding nutrition and physical activity.
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Keyword(s): exercise/fitness/physical activity, nutrition, obesity issues
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| Presider: Yasenka Peterson, Indiana State University, Terre Haute, IN |
| Speaker: Dewey Caruthers, Tampa, FL |