| 702 | Saturday, April 12, 2008 |
|
| 8:45 AM-10:00 AM | Convention Center:121A |
| NASPE/Sport Sociology Academy |
| Media Coverage of Sports: A Cross-Cultural Analysis of Gender Bias |
| This presentation discusses research on media coverage of male and female sports in Italy and the U.S. A total of 184 articles in Italian newspapers collected over two weeks were compared to 986 articles from the United States. Twenty-five percent of the Italian sports articles covered female athletes while only 14.39% of the U.S. articles did. The presentation is aimed at all those interested in promoting equity in sports. Those attending the presentation should expect to learn about the cross-cultural analysis of media coverage as well as how gender stereotypes are reinforced in society’s view of sport participation. |
Keyword(s): gender issues, international issues, research
|
| Speakers: Franco Zengaro and Dwedor W. Ford, Middle Tennessee State University, Murfreesboro, TN; and Sally A. Zengaro, University of Alabama, Tuscaloosa, AL |
|
Speaker: |
|