Literature shows that moral development of the person begins early (Crain, 1985). Young athletes are faced with the same dilemmas in sport as older athletes but their moral compass is still being developed. Parents are the most influential but other influences such as coaches, peers, and religion are important as well (Campbell & Bond, 1982; Berkowitz, 1998). The purpose of this research was to compare parent's responses on a soccer ethics questionnaire with their children's responses. Club level soccer players and parents (N = 61) participated in the study. They were asked to complete a “soccer” specific questionnaire, previously developed by the researcher (Cronbach alpha = .935). The results revealed that the parents overwhelmingly responded to the questions with a ‘no' response; meaning they would not approve or encourage situations such as using performance enhancing drugs, bending or breaking the rules, cheating in school, and unethical soccer scenarios. The general trend was that the parents were more willing to bend the rules if it helped the team win or the coach suggested it. Most parents felt the coach was more influential on their child's behavior than themselves (33%/44%), and 64% felt that God was influential on their children's choices. When combining the ‘yes' and ‘maybe' responses, approximately 50% of the youth were willing to bend or break the rules or cheat in school. The same held true for the more specific scenarios. In addition, the percentage of ‘yes' responses increased when asked ‘would you do it if the coach suggests it'. They felt that a coach would be more influential on them than their parents in talking about ethics, although parents were still ranked high (76%, 71%). In contrast to their parents, only 36% felt that their belief in God influenced their decisions. Using Mann- Whitney U, significant differences were found when comparing the parents and child's responses primarily surrounding breaking rules and feeling ok about getting an unfair advantage over opponents. Somewhere there is a break in the link between the parent's beliefs and the child's. Were the parents answering the questionnaire the way they thought they ought to and the children were more honest? It is important for parents to take an active role in the shaping of their child's ethics and to realize how influential the coach is. The next step is to raise the awareness of the coaches of their influence on the athlete's ethical decision-making.Keyword(s): standards and ethics, youth sports