The notion of fandom has been shown to play a significant role in the sports landscape. Fans of sports teams often display greater feelings of belongingness and self-worth (Branscombe & Wann, 1991) and improved quality of life (Iso-Ahola & Hatfield, 1986). In higher education, a significant relationship exists between those students identifying as fans, or fan identification of their university's athletics teams and graduation rates (Schurr et al., 1993), integration and satisfaction with college experience (Wann & Robinson, 2002), and bonding with other fans (Wann & Branscombe, 1990). This study aimed to examine the extent to which fan identification of the athletics teams on campus creates an attachment to the university. Looking at university attachment and extent to which each respondent planned on contributing financially to the university in the future, this study sought to provide greater clarity into the relationship between college sport and college students. Past literature has found no relationship between alumni-donors and fan identification (Wann & Somerville, 2000), but no research has explored the would-be donors as possible fans and college students. Data, then, were obtained from an online survey administered to undergraduate college students (N=1703) from four institutions in a BCS-level conference for a response rate of 25.87%. To explore the relationship between fan identification and the selected measures, separate regression analyses were established to predict the variables of university attachment and planned financial contribution. Demographic variables, including gender and athlete status, and environmental variables, such as the amount of perceived sense of community on campus and the respondent's level of academic and social integration, were included for greater control. Analyses revealed a significant, but minimal, relationship (p<.001), with fan identification accounting for 2% of the variance in explaining the respondents' intent to someday contribute financially to the university (β=.14, t[1695]=6.80, p<.001), as well as predicting 3% of the variance in the university attachment variable (β=.20, t[1695]=12.44, p<.001). Results support the notion that the presence of athletics on campus does possess the potential to generate positive benefits for the university – here through student attachment to the university and an increased intent to donate future financial contributions to the university. This increased attachment also enhances the educational experience of the student (Kuh, 1995). Additional research is necessary to clarify this relationship, such as the extent to which these contribution intentions materialize and whether these donations are intended for the university general fund or for athletics. Keyword(s): administration/mgmt, college level issues, sport management