| Preliminary Program subject to change | ||
| Influence of TV Ads on Childhood Obesity among Latinos | ||
| Structure | Community | |
| Description | Childhood obesity is a relevant problem in the U.S. The purpose of this study is to determine the influence of television ads on foods that Latino farm working mothers select for their children age 5 and younger. This study involved the development of 10 focus groups with 66 Latino farm working mothers, and 2 focus groups with 9 professionals and experts in the area of childhood obesity. The results of this study indicated that television ads have a major influence on nutrition-related cultural beliefs and promote behavioral change patterns regarding food selection in Latino mothers. | |
| Presider: | Beth Lanning, Baylor University, Waco, TX | |
| Speakers: | Helda L. Pinzon-Perez, California State University, Fresno, Fresno, CA Tonanzin Soto, California State University, Fresno, Fresno, CA | |