| 208 | Wednesday, April 26, 2006 |
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| 10:30 AM-11:45 AM | Convention Center:253 |
| AAPAR/Council on Aging and Adult Development |
endorsed by American Association for Health Education, Community |
| Relationship Marketing: Facilitating the Active Older Adult Lifestyle |
| There has been tremendous growth in retirement communities that attract seniors on the basis of an active lifestyle. Relationship marketing can facilitate the active older adults’ lifestyle so that they will remain satisfied and connected to the community. At the core of relationship marketing is the need for mutual participation. Residents and service professionals must be engaged in identifying and addressing the needs that will result in satisfaction. There are several concepts that make a strong relationship, including trust, loyalty, bonding, empathy, and reciprocity. This session will present relationship marketing and the building blocks to successful participation by older adults. |
Keyword(s): administration/mgmt, older adult/aging issues, recreation programming
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| Speakers: Brumby McLeod, Univeristy of Nevada, Las Vegas, Las Vegas, NV; and James A. Busser, University of Nevada, Las Vegas, Las Vegas, NV |