329Thursday, April 27, 2006

7:30 AM-8:30 AMConvention Center:150DEF
AAHE/Medical/Healthcare endorsed by Council of Physical Education for Children, Middle and Secondary School Physical Education Council
Obesity Epidemic: The Consumer Backlash
The widely reported obesity epidemic has drawn considerable attention from a multitude of sources including the CDC, WHO, and the mass media because of its relationship with poor health. Recently, however, consumers have been receiving mixed-messages regarding the actual health effects of being obese. Specifically, conflicting reports on the morbidity rate associated with being obese, the definition of obesity, and the reality of living a healthy life while being obese. This disillusionment has led to a considerable public backlash and prompted this report to provide consumers and educators with the facts relating to obesity and health.
Keyword(s): disease prevention, health promotion, wellness/disease prevention
Presider: Steven Powell, The University of Alabama at Birmingham, Birmingham
Speakers: J. Sue Fletcher and Derek Marks, California State University Stanislaus, Turlock, CA

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