| 262 | Friday, April 28, 2006 |
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| 7:30 AM-8:30 AM | Convention Center:251F |
| AAHE/Community |
| Influence of TV Ads on Childhood Obesity among Latinos |
| Childhood obesity is a relevant problem in the U.S. The purpose of this study is to determine the influence of television ads on foods that Latino farm working mothers select for their children age 5 and younger. This study involved the development of 10 focus groups with 66 Latino farm working mothers, and 2 focus groups with 9 professionals and experts in the area of childhood obesity. The results of this study indicated that television ads have a major influence on nutrition-related cultural beliefs and promote behavioral change patterns regarding food selection in Latino mothers. |
Keyword(s): community-based programs, early childhood, multiculturalism/cultural diversity
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| Presider: Beth Lanning, Baylor University, Waco, TX |
| Speakers: Helda L. Pinzon-Perez and Tonanzin Soto, California State University, Fresno, Fresno, CA |