The role of advocacy in health education has evolved into an integral component of the health education process. Today, the call for practitioners and researchers in the field of health education to engage in and conduct advocacy activities is greater than ever. Although the use of advocacy is continually cited in the literature as an essential and crucial factor in the success of health intervention strategies, the gap between what health education practitioners know they should do and what they actually do still exist. The purpose of this presentation is threefold: 1) to propose an ecological approach to advocacy efforts, 2) to provide selected examples of approaches to health advocacy that have worked in the field, and 3) to provide practical guidelines on how health education practitioners can participate in advocacy efforts. This presentation intends to bring attention to individual, social, and environmental factors that support advocacy efforts in the advancement of the profession, and to provide health professionals with tips on how to become active in advocacy work.