Encouraging mass sport participation, as part of a concerted government intervention effort, began in Europe in the 1960s. Governments recognized that public health and wellness positively impact a society and actively promoted sports and fitness to their citizens. The Sport For All (SFA) concept has gained worldwide popularity over time. An established program in the Republic of Singapore, known as Sport For Life (SFL), was identified. The Singapore Sports Council oversees the SFL program and the vision of the organization is “Towards a Sporting Nation”. Sports and fitness activities are promoted as a way of life to the 4.3 million population. There was limited research about SFL programs and policies in Singapore. Hence the purpose of the qualitative study is to identify the SFL policy and resultant operations, with respect to key roles in the recreational sport industry. Impact variables used in the study included economic, environmental and prevention indicators. Government and private SFL service providers were identified and five semi-structured interviews were conducted in Singapore, over a two week period, in Fall 2003. Sessions lasted approximately an hour and same interviewer consistency was maintained. The interviewer took notes and ensured accuracy by member checking. Interviews were tape recorded to facilitate triangulation and the development of transcripts. Content analysis was conducted and transcripts were verified by a Singaporean to ensure accuracy in decoding cultural and language bias. Singapore Sports Council publications, promotional materials, and policy related documents were also content analyzed. Data were divided into five categories: (a) history, (b) institutions, (c) policies and strategies, (d) implementations and programs, and (e) target groups and activities. Singapore had an ongoing SFL policy. A five day work week was introduced to encourage more family and recreation time during the weekends. The 2005 targets set by the director of SFL were to encourage (a) 50% of Singaporeans to exercise at least once a week, and (b) 20% of Singaporeans to exercise three times a week. It was found that there was cooperation among the various ministries, in organizing regional and international sporting events. Policies were developed at the national level and regional centers served as delivery points. This has implications and affects local service providers. Evidence suggests SFL programs boost the economy and tourism. Future trends and challenges, such as greater emphasis on youth programming and greater collaborative efforts with private recreational sports providers, will also be presented.Keyword(s): administration/mgmt, international issues, recreation programming