In this study, the Theory of Planned Behavior was to better understand university students' intentions to attend Super Basketball League (SBL)games. The author examined the antecedents of university students' game attendance behavior in the context of an integrated game attendance model. This model incorporates a wide variety of important factors from previous research on sports spectating into a single theoretical framework provided by the Theory of Planned Behavior. The model was tested using data from a sample of 373 individual respondents, each of whom completed a Game Attendance Questionnaire. The data was analyzed using structural equation modeling. Primary findings were: (a) the results suggest that this model fits the data well and provides significant insights into the factors that influence students' behavior for attending SBL games. (b) After conducting data, we found independent variables accounted for 81% unique variance in intentions. (c) Perceived behavioral control, attitude and subjective norm were positively related to intentions, with the former two variables accounting for the most variance. Results are discussed in relation to theoretical extensions, practical implications and future directions. Key words: the Theory of Planned Behavior, Game Attendance, Behavioral Intention, Structural Equation Modeling Keyword(s): athletics/sports, college level issues, sport management