Scheduled for Health Free Communications, Saturday, April 16, 2005, 1:00 PM - 2:15 PM, Convention Center: E271b


Motivational Signage Increases Physical Activity on a College Campus

M. Allison Ford, Mississippi/University Of, University, MS and Donald J. Torok, Florida Atlantic University, Davie, FL

Physical activity has long been cited as an important component of weight loss. With everyday physical activities and planned physical activity declining, it is important to examine ways to help reverse this trend. Since the transition to college life is such a critical time for weight, a closer look at the behavior of college students with regard to physical activity levels is warranted. The purpose of this study was to monitor self-selected behavior as a result of motivational signage promoting physical activity on a college campus. There were three phases in the present study. During phase one (baseline), stair and elevator usage going up was monitored at the same time (Monday – Friday) of day in a four story classroom building at Florida Atlantic University. During phase two, motivational signs with slogans from the CDC’s stairwell to better health initiative were placed at the bottom of the stairs, and outside and inside the elevators. The slogans were as follows: “step up to a healthier lifestyle,” “in one minute a 150 pound person burns approximately 10 calories walking up the stairs and only 1.5 calories riding an elevator” and “small steps make a big difference.” Finally, during the third week, signs were removed. A total of 18,389 observations were made over three weeks of the study. During phase one or baseline, 23.6 % used the stairs. A significant increase in stair usage was found in phase two (with motivational signs) as 28% (a 18.6% increase) used the stairs. The significant increase in physical activity as accessed by stair usage was maintained in phase three as 27.6 % of the population took the stairs after removing motivational signs. Furthermore, the design of the present study provides a mechanism to monitor repeat behavior and possible long-term health benefits. In fact, there was less than a three percent difference in the weekly totals over the course of the study. In conclusion, the present study was successful at enhancing physical activity on a college campus by providing healthy educational tips.
Keyword(s): health promotion, physical activity

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