Sport administration/management academic programs have prepared students for employment in the sports industry for over 40 years. Early programs were founded upon coursework in physical education, preparing individuals for careers in interscholastic and intercollegiate sport administration. As the academic discipline and the sport industry have matured, this course of preparation was recognized as inappropriate and insufficient. This maturity coincided with a period of considerable growth in the sport industry which resulted in the need for additional academic preparation. Researchers identified the disparity between the preparation offered at universities and the skills necessary for collegiate sport administrators. Limited research has been conducted involving academic preparation needed by professional sport administrators. Professional sport is arguably the most visible level of sport, yet little is known regarding the skills necessary to manage a professional sport franchise. The general managers of 143 professional sport franchises from six North American leagues (Major League Baseball, the National Football League, the National Basketball Association, the National Hockey League, the Women’s National Basketball Association, and Major League Soccer) were sent a brief survey designed to gather information in four areas: demographic information; work experience; sport participation; Experience and perceptions of the importance of specific areas of educational content Respondents (29%) were predominantly male (97.3%), Caucasian (89.2%) and well-educated. Responses regarding work experience revealed that the majority had been employed in professional sports for over 20 years (67.5%); a similar number had been employed in their current sport for over 20 years. Interestingly, nearly 65% indicated having been general manager for under 10 years. A large number participated in collegiate sports (81.1%), and 97.3% participated in the sport in which they currently work. Coaching/managing experience was common (64.9%) , over 40% indicated professional coaching/managing experience. Of the areas of academic content only three areas, Management Principles (56.8%), Finance/Economics (54.1%), and Public Relations/Public Speaking (59.5%) were areas studied by more than 50% of the respondents. These areas, with the addition of Ethics, Personnel Management, and Internship/Field Experience, were indicated as important or of great importance. This information can be used to gain a current perspective of the demands and requirements for positions within professional sport. An understanding of the general manager position will aid in developing appropriate curriculum for students. If sport administration/management programs claim to prepare students for entry into the sport industry, it is imperative that we successfully identify needed content areas and infuse them into the curriculum.