WHO states that CVD represents a large and growing health burden. Researchers find that disease trends associated with CVD are due to inactivity or unhealthy lifestyles. The main question of NCD prevention is not what should be done, but how should it be done? Some researchers argue that a personal meaningful exercise philosophy based in both objective and subjective values would better facilitate commitment to physical activity. The purpose of this study was to examine the effects of a life narrative-based exercise philosophy, internet enhanced curriculum, on college participants’ subjective and objective exercise values. The life narrative-based exercise philosophy and curriculum was built on strategies for assisting students in the search for meaning in their exercise and fitness protocols, beyond the classical objective results approach. Fifty-three college age students from one pilates (n=35) and one kick boxing (n=18) class participated. Both classes were taught by the same instructor, with the purposes of both classes to develop physical fitness. The pilates class participated in a 9 week course supplemented by web instruction and a brief introduction of each lesson read by instructor that challenged and inspired students to a new cognitive perception of a total body/self. All students were pre and post tested with the Rickel Exercise Values Inventory, a 17 question likert-scale inventory that measures objective and subjective values of exercise (Cronbach Alpha objective=.82, subjective=.84). A repeated measures ANOVA was run. On the tests of within-subjects effects, a significant difference was found pre to post test by group [F(1, 51) = 4.79, p=.03]. On the subjective side, pilates students significantly increased their scores from pretest (M=17.76; SEM 1.64) to posttest (M=19.30; SEM = 1.63), while the kickboxing students significantly decreased their scores from pretest (M= 22.00; SEM 1.28) to posttest (M=20.44; SEM 1.27). Although, the pilates mean score increased from pre (M=28.06; SEM=1.72) to post (M=30.33; SEM=1.61) while the kickboxing mean scores decreased pre (M=43.16;SEM 1.35) to posttest (33.28; SEM 1.26). This study suggests that instruction based in examining a life-narrative philosophy improves college participants’ subjective and objective exercise values, which in turn may help facilitate a life long commitment to physical activity. Perhaps improving the subjective values, may also improve objective values, which could be a powerful means to a life committed to exercise.Keyword(s): adult fitness, exercise/fitness, physical activity