Scheduled for Research Consortium Leisure & Recreation and Sport Management & Administration Poster Session, Thursday, April 14, 2005, 3:45 PM - 5:15 PM, Convention Center: Exhibit Hall Poster Area I


Economic Impact of Professional Tennis (Sport Management)

Brian Bianco, George B. Cunningham and Michael Sagas, Texas A&M University–College Station, College Station, TX

Crompton (2004) listed several intangible benefits to hosting major sport events, including an increase in community visibility, improvement of the community’s image, development of other sectors within the community, and the positive emotional and psychological impact on community residents. In addition to these advantages, a community can also possibly realize monetary benefits. Indeed, policy makers are likely to view the economic benefits associated with such events as important, if not more so, as the less-tangible outcomes. Economic impact analysis represents one method of measuring the monetary effects. The purpose of this study was to conduct an economic impact analysis of a professional men’s tennis tournament. Data were collected on-site from 638 spectators using the methods prescribed by Howard and Crompton (2004). Following Howard and Crompton (2004), four multipliers were reported: sales, which measures local economic activity; personal income, which measures the impact on the income of the community residents; value-added multiplier, which assess the impact on the personal income as well as property income and indirect business taxes; and employment, which assess the impact of the event on the creation of new jobs. IMPLAN Professional, Version 2, was used to compute the impact of the tournament. Results indicate the tournament had a $16.92 million impact in local economic activity (sales multiplier), $8.11 million impact in residents’ personal income (income multiplier), $11.38 million impact in personal income, property income, and indirect business taxes (value-added multiplier), and helped to create 203.6 new jobs (employment multiplier). These results demonstrate that professional tennis can have a positive economic impact on the host community. Additionally, it is possible that tournament organizers could use these data to influence policy decisions concerning the tournament.
Keyword(s): administration/mgmt, athletics/sports, sport management

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