Fans attend sport events for several reasons, including their psychological attachment to the teams (Funk & James, 2000), various motivations for consuming sport (Wann, 1995), and their satisfaction with the facilities (Wakefield & Sloan, 1995). While the aforementioned reasons represent contributing factors, there is a general consensus that attendance is also boosted by the quality of the product on the field or court (Madrigal, 1995). This is especially the case in sports such as tennis or golf. For example, attendance at golf tournaments is higher when star players, such as Tiger Woods, participate in the tournament (Johnson, 1997). The same is true for tennis when starts like Serena and Venus Williams participate (Fendrich, 2004). Given these relationships, it is imperative for tournament organizers to do all that is possible to attract top-ranked athletes to the tournaments. One factor influencing player attendance is satisfaction with various facets of the tournament itself. The purpose of this study was to examine the relationship between tournament satisfaction and players’ intentions to participate in the tournament. Data were gathered from 52 professional men’s tennis players. Each player completed a questionnaire asking him to rate his satisfaction with various facets of the tournament, as well as his intentions to participate in the tournament the following year. Principal components analysis demonstrated the presence of three facets of satisfaction—Player Services, Player Wants, and Tournament Characteristics. The Player Services facet included items related to message therapy, the players’ lounge and restaurant, medical services, and the support staff / volunteers. The Player Wants facet contained items pertaining to players’ privacy, the playing surface, prize money, practice court availability, and security / crowd control. Finally, items related to the ball boys and girls, the lighting, and the officials were included in the Tournament Characteristics facet. Logistic regression showed that Player Wants and Tournament Characteristics were significantly associated with intentions to participate in the tournament the following year. Given the importance of quality players in attracting fans to the tournament, the findings are important for tennis tournament organizers. Specifically, the findings provide data on what is important to the players and what influence the players’ intentions to participate in the future.Keyword(s): athletics/sports, sport management