| Preliminary Program subject to change | ||
| Cultural Impact on Brand Extension of Professional Sport Organizations | ||
| Structure | International Relations Council | |
| Description | The purpose of this session is to identify and explore the role and impact culture has on the brand extension of various professional sport organizations. The NFL-Europe, NBA-Europe, MLB-International will be examined. | |
| Presider: | Reginald Overton, Petersburg, VA | |
| Speakers: | Fritz G. Polite, University of Central Florida, Orlando, FL Ammon-Shawn McWashington, Florida State University, Tallahassee, FL Reginald D. Adams, Florida State University, Tallahassee, FL E. Newton Jackson, Florida A&M University, Tallahassee, FL | |