217Wednesday, March 31, 2004

10:00 AM-12:00 PMConvention Center:R04
AAHE/Worksite Health
The Role of Cultural Competence in Health Education, Promotion and Evaluation
As we approach the Healthy People 2010 decade, health disparities are growing. What remains unclear is an accurate understanding of why and how, culture and cultural beliefs of certain populations influence not only health behaviors, but the way in which individuals heed health education messages, if at all.
Keyword(s): diversity, multiculturalism/cultural diversity
Presider: Michele Lempa, Tulane University, New Orleana, LA
Speakers: Linda A. Jouridine, Kentucky School of Public Health, Lexington, KY; and Catherine McMillan, Northwestern State University of Louisiana, Natchitoches, LA

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