This presentation examines the educational goals and career aspirations of NCAA hockey players, including those with and without athletic scholarships. The presentation will benefit coaches and athletic administrators, especially those who work at colleges and universities. The presentation consists of three objectives: 1) a description of the research study, 2) a discussion of the quantitative data collected on NCAA players, and 3) recommendations for further research. Quantitative descriptive data was collected on 661 (44.7%) non-scholarship players and 395 (42.0%) athletic scholarship players. Results showed that non-scholarship players selected their colleges primarily for "academic reasons" while athletic scholarship players did so for "hockey reasons." Athletic scholarship players believed they could fulfill their academic responsibilities to the same extent as non-scholarship players. Non-scholarship players were more focused on completing their bachelor's degrees than were the athletic scholarship players and they expected to pursue their education beyond the bachelor's degree more often than did the scholarship players. Athletic scholarship players, especially Canadians, were more focused on achieving professional hockey careers than on completing their bachelor's degrees and preparing for careers outside of hockey. Efforts are being made by NCAA athletic administrators at college campuses to provide players, and, especially, athletic scholarship players with academic and career counseling programs/services. The authors, however, believe that a comprehensive and re-educative approach of the entire sport community, especially coaches, is needed to help players complete their bachelor's degrees and develop realistic career goals.Keyword(s): administration/mgmt, coaching, college level issues