| 301 | Wednesday, March 28, 2001 |
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| 3:00 PM-5:00 PM | |
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| Women's Sports Web Content, Traffic and Revenue Strategies and Challenges |
| Creating traffic and developing revenue streams for your women's sports related website requires an understanding of your unique content assets, potential reciprocal relationships, nonprofit tax laws and revenue models and opportunities. Strategic planning is a must when site development and human resources are limited. As important is an understanding of content you should not attempt to develop and the service and content expectations of your users. This session take participants through the strategic considerations of Web site development. |
Keyword(s): administration/mgmt, gender issues, technology
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| Speaker: Donna A. Lopiano, Women's Sports Foundation, East Meadow, NY |